Embrace Digital to Upscale Your Client Experience

Embrace Digital to Upscale Your Client Experience


JANUARY 11, 2023

 

John Berglowe
Head of Investor Experience
BNY Mellon | Pershing

In wealth management, the transformation from a transaction focus to a more holistic relationship with clients and their families has been underway for years. This evolution has elevated the significance of the advisor-client relationship, making it more crucial today than ever before. As a result, wealth management firms and advisors are increasingly turning to digital tools to efficiently deliver value in more meaningful ways.

 

Technology remains a primary driver of wealth management firm growth and success according to a recent BNY Mellon | Pershing report. This year, most firms — currently 62%1 — intend to spend more on technology to improve the client experience and firm efficiency.

 

Even more, wealth management clients increasingly expect their financial advisor to quickly meet – or even anticipate – their individual needs. That’s why investor portals, like BNY Mellon | Pershing’s NetXInvestor®, have become such important tools.

 

Download the full article to learn how technology can help advisors scale and add more value to the client experience.

 

1 Source: BNY Mellon | Pershing & Wealth Management IQ, “Next: The Wealth Management Firm of the Future,” May 2023.

Embrace Digital to Upscale Your Client Experience

John Berglowe

John Berglowe is Head of Investor Experience at BNY Mellon | Pershing. In this role, he develops and implements the firm’s strategic efforts to delight today’s diverse and digitally enabled investors. He leads the team responsible for driving the success of the award-winning NetXInvestor® platform, Pershing’s digital advice offering, and diverse integration resources all of which are built to ensure Pershing clients are well positioned to craft the unique opportunities they want to provide their clients.

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