Case Study: Elevate Your
High-Net-Worth Approach
Challenge
This independent broker-dealer wanted their advisors to expand their reach by delivering more than insurance and investment products, focus on higher net-worth clients, and change the clients’ perception of their traditional advisor relationship. The firm wished to reposition themselves with a more complete, comprehensive planning approach, offering all aspects of Wealth Management.
Solution
Pershing consultants collaborated with the client’s leadership team on their high-net-worth strategy. Pershing’s Advisor Practice Management hosted a series of webinars that highlighted the opportunities and characteristics of the HNW marketplace. One such webinar featured lending solutions for high-net-worth clients. BNY Mellon Private Banking partners introduced Investment Credit Lines and Jumbo Mortgages. A discussion with an experienced financial advisor affiliated with this broker-dealer offered tips on positioning these solutions to clients and suggestions for incorporating this solution in their business.